Every company wants to sell its products and services on foreign markets, but only a few of them manage to succeed on foreign markets, and even fewer on remote markets. What are the factors delivering success on foreign markets? Is it enough to have an excellent product or service at a favourable price or do we need more? We advise on business internationalisation strategies from various points of view, in all development phases of a product, i.e. from the idea, the development of a product, and to the marketing, sales and partnership strategy, as well as about the methodologies and tools that are often used in the internationalisation process. We are focused on the collaborative models or partnership strategies, which can best contribute to the successful operation on foreign markets, as well as on the diversity of sales channels.